Keyword selection is not about making
random guesses and popping a slew of words in your title tag. All successful
internet marketers will tell you that keyword research is a crucial aspect of
your search engine optimization campaign. If your site is targeting the key
phrases or wrong keywords, your customers, as well as the search engines, may never
find you.

 

It’s safe to say that if you’re targeting
wrong keywords, you will be wasting all those time and effort you put into
getting your site to rank for those keywords that you selected. Part of the
problem is that marketers understand their own products perfectly. These two
are often quite different, and if we can not bridge this gap, then the chances
of success for our web marketing efforts will be severely compromised.

 

The truth is, online consumers generally
use more concise words in their searches than they use in normal conversations.
Experience provides useful starting materials for keyword research, but a
keyword suggestion tool will help uncover hidden opportunities.

 

A keyword discovery tool will reveal the
many related keywords with all their variants. Without proper keyword research,
we’ll be missing out on huge opportunities to be there when consumers are
searching for your product.

 

For my keyword SEO (Search Engine
Optimization), I’ve tried several different keyword research software, but
recently I came across one search tool that provides very quickly search
volumes and the number of competitors for any given keyword. Based on these
data, it computes a Keyword Effectiveness Index, which essentially ranks the
effectiveness of each keyword. What impresses me is that it even helps you
analyze the first page SERP (search engine results page) by providing the
opportunity for you to view the advertising copy and, listen to this, even the
landing pages of the competitors.

 

Useful information like this will put you
in a better position to decide whether targeting that particular keyword will
be worth your while. You may need to search for alternatives. The key is to
focus on keywords or key phrases that generate high search volumes but low level
of competition, meaning there are not many sites competing for the same key
words or phrases.

 

Performing keyword research takes time and
effort, but the importance of this exercise can not be over-emphasized. Once
done correctly, you will reap huge dividends down the road for your online
campaign. A good keyword research tool will certainly help you perform this
more efficiently and effectively.

 

It’s safe to say that if you’re targeting
wrong keywords, you will be wasting all those time and effort you put into
getting your site to rank for those keywords that you selected. Experience
provides useful starting materials for keyword research, but a keyword
suggestion tool will help uncover hidden opportunities.

 

A keyword discovery tool will reveal the many
related keywords with all their variants. For my keyword SEO (Search Engine
Optimization), I’ve tried several different keyword research software, but
recently I came across one search tool that provides very quickly search
volumes and the number of competitors for any given keyword. Based on these
data, it computes a Keyword Effectiveness Index, which essentially ranks the
effectiveness of each keyword.